飾って楽しむアダチの浮世絵 お客様インタビュー~浮世絵のある暮らし~

Adachi's Ukiyo-e to display and enjoy Customer interview ~Living with Ukiyo-e~ vol.1

Interviews with people who display and enjoy Adachi print reproductions of Ukiyo-e. The first time was with Mr. and Mrs. F, who live in Chuo-ku, Tokyo. We asked them why they chose ukiyo-e for the walls of their new home, which has a Scandinavian feel.

We are starting a new project on this blog to introduce how Adachi's ukiyo-e blends into modern interiors and lifestyles, and to help more people discover new encounters with ukiyo-e. . This is a series (irregularly updated) in which we interview people who are actually displaying and enjoying the reproductions of Adachi's Ukiyo-e prints.

The first person I spoke to was Mr. and Mrs. F, who live in Chuo-ku, Tokyo.
At the newly built apartment he just moved into six months ago, we talked about his commitment to interior design and his lifestyle with ukiyo-e prints.

Mr. and Mrs. F we talked to this time: Mr. C (left) and Mr. K (right)
On their days off, the couple invites family and friends and often holds parties at home. Traveling and wine are common hobbies, and they even have a wine cellar at home! We had a great time talking not only about our commitment to interior design, but also about our hobbies.

| Careful interior design for your new home

When you open the front door, you'll be greeted by the lovely smiles of the couple and an ukiyo-e print by Adachi! This is Hiroshige Utagawa's "Nihonbashi Yukiharu" framed with a natural white wood frame.

Living with Ukiyo-e vol.1

Even when I visited in early December, Katsushika Hokusai's ``The Great Wave off Kanagawa'' was in the bright living room where warm sunlight streams in without the need for heating. The rooms are unified with a Scandinavian style, and you can feel the attention to detail throughout the interior design.

Living with Ukiyo-e vol.1

-It's a really nice room! Even though I'm an amateur, I get the impression that they are very particular about the furniture and lighting. Did you do any interior work?

Mr. C: "No, not at all! The only thing I've ever been involved with in interior design is that I worked part-time at an interior shop when I was a student. I ordered new furniture, such as a dining table, in conjunction with my recent move. I made it.”

-I can feel the sense I was born with! Did you decide in advance to hang this painting in your new home?

Mr. C: "Yes. The wall area is large, so I thought I'd decorate it with something rather than leave it plain."

Mr. K: ``That's right.Also, we originally had a contemporary art piece displayed in the house we lived in together, and we talked about wanting to hang it on the wall, so we decided to hang the painting. We thought about things like lighting beforehand."

Living with Ukiyo-e vol.1

-Even the lighting!

Mr. K: ``During the day, the sunlight is so bright that it's hard to see, but at night, there are more shadows and the atmosphere changes.''

Mr. C: “So I decided that I wanted to display other paintings as well, so I started looking for other works to display.”

-It's was so. Have you known about Adachi's Ukiyo-e prints for some time?

Mr. C: ``Yes. I have used it as a gift for a friend overseas . At that time, I gave him ``The Great Wave off Kanagawa'' and ``Red Fuji (Sunny Wind)'' and he was very happy. I also gave it to his parents' house. ”

Mr. K: "That's right. I put it up when I returned home."

Living with Ukiyo-e vol.1

Mr. C had previously studied abroad in the United States and Germany for short periods of time. When he visited his friend at the time, he handed it to him, and he said with a smile that he was happy that he was so happy with it.
``The Great Wave off Kanagawa'' and ``Sunny Wind'' are always popular works on Adachi Print's online store as gifts from both Japan and abroad, but in this way we would like to hear the reactions of those who have actually given them as well as those who have received them. I realized once again that Adachi's ukiyo-e prints are a communication tool that connects people's hearts .

| Encounter with Ukiyo-e at a Scandinavian interior shop

―Ukiyo-e, which has a strong “Japanese” image, fits in very naturally with the Nordic-style Western style. Was Adachi's Ukiyo-e prints one of your options from the beginning?

Mr. C: ``No, at first, I thought that since it was a Western-style room, a very Japanese taste wouldn't go well with it, so I was looking for a piece of contemporary art. However, I went to an interior shop that sells Scandinavian furniture to order furniture, and there was one that had ukiyo-e prints on display. Also, when I was looking around properties, I came across an ukiyo-e print hanging at the entrance of a Western-style apartment building, and I started thinking that it might fit well with Scandinavian-style interiors . ”

Mr. K: “Well, I was also saying that it might be interesting to incorporate some Japanese elements into the Scandinavian-style room.”

Living with Ukiyo-e vol.1

Scandinavian interior and Japanese ukiyo-e. Adachi Print has previously introduced this combination as a ``surprising combination,'' but when we actually visited Mr. F's home, the staff at Adachi Print were surprised at how well they matched.
In recent years, it is said that an interior style that combines Japanese and Scandinavian styles, called ``Japandi'' (an interior design term that is a combination of ``Japan'' and ``Scandi,'' meaning Scandinavian style), has been attracting attention around the world .
The elements of Scandinavian interior design, which excludes ornate decorations and is characterized by simple beauty, may be highly compatible with ukiyo-e prints, which are valued for their pared-down beauty.

| We wanted to display works that are related to us.

In the end, the deciding factor in purchasing the ukiyo-e was the relationship between the work and his new home.

Mr. C: ``Since our apartment building is near Nihonbashi and the Sumida River, we decided that we would like to decorate our home with something that is related to us and our home.So we visited Adachi Print's showroom. , I bought ``Nihonbashi Yukiharu'' for the entrance.I had a lot of doubts about that as well.''

Mr. K: “There were a lot of Nihonbashi works.”

Hiroshige Utagawa “One Hundred Famous Views of Edo: Snowy and Clear Nihonbashi”

-Among all the Nihonbashi works, who ultimately chose Hiroshige's "Nihonbashi Yukiharu"?

Mr. C: “The deciding factor was... In the end, I chose the picture because it was the one I liked the most! (LOL)”

-You chose a plain wood frame for "Nihonbashi Yukiharu." Is there a reason why?

Mr. C: ``I chose a white wood frame because I thought it would blend in better with the interior of this room.The dark frame of ``The Great Wave off Kanagawa'' that I am currently hanging (*A lacquered frame that is usually available at Adachi Prints) It completely changes the impression of the room.

Thanks to the couple's generosity, we were also able to see how the ``Nihonbashi Yukiharu'' statue from the entrance was displayed in the living room.

Living with Ukiyo-e vol.1

The first piece I displayed, ``The Great Wave off Kanagawa,'' gave the impression that the work was an accent to the room, but with a plain wood frame, it blends in more with the Scandinavian-style interior, giving the room a softer feel.

-I understand that you will be having a house party with your friends, but do you get any reactions from the customers about the ukiyo-e prints you hang?

Mr. K: ``It's a good conversation starter . For example, if you see an ukiyo-e as soon as you walk in the door, you'll think, ``Oh, it's an ukiyo-e,'' and you can start talking by saying, ``This is a painting depicting this area.'' It will spread.”

-I'm glad that Adachi's ukiyo-e prints are starting a conversation.

Living with Ukiyo-e vol.1

| I would like to continue enjoying it by replacing it with the seasons.

Lastly, they talked about how they would like to enjoy ukiyo-e in the future.

Mr. K: ``I've been saying that it would be nice to change out the works depending on the season.Next , I thought I'd like Hiroshige's ``Ryogoku Fireworks.'' That's also a work depicting the Sumida River.''

Hiroshige Utagawa “One Hundred Famous Views of Edo: Ryogoku Fireworks”

Mr. C: ``I'm also interested in the works of contemporary artists produced by Adachi Prints.''

-I think Hiroshige's "Ryogoku Fireworks" will give a different impression of the room.

Mr. K: ``This is the case with ``The Great Wave off Kanagawa,'' and the atmosphere of a room can be completely changed just by changing the pictures, so it's an easy way to redecorate a room.

Mr. C: “Ah, you said you liked that piece as well.The colors and other things seem to go well with this room...It’s a large piece of cherry blossoms by Hokusai.”

- “Fuji map with cherry blossoms”! Each of the works has a different season ("Cherry Blossoms and Fuji" in spring, "Ryogoku Fireworks" in summer, and "Nihonbashi Snowy and Clear" in winter) , so you can enjoy changing the bridge for each season. Plus, it looks like it would blend in really well with the interior of this room.

Katsushika Hokusai “Fuji with Cherry Blossoms”

Mr. C: “Yes, I would like to think about the balance with the interior, and enjoy the background of the work as well .”

Mr. K: ``I felt that by knowing the places depicted in the works and their background, I could feel closer to ukiyo-e.Also, the fact that the pieces are actually created by hand by craftsmen is also appealing.'' I think it's one of those points . I hope we can convey that point not only to ourselves, but to more people."

Mr. and Mrs. F talked about their commitment to interior design and how they enjoy ukiyo-e. Thank you very much for your cooperation this time.

Living with Ukiyo-e vol.1